MGYF PTH 5945
On successful completion of this course students will be able to:
• Demonstrate an understanding of how startups work and the startup culture.
• Demonstrate an understanding and ability to execute the design thinking process from clearly identifying problems and opportunities to proposing and validating solutions.
• Execute customer forensics including the execution of interviews and observational methods as well as document their findingto provide meeting to their project.
• Execute constructive secondary market research about the market or industry as well as analysis and intepret the results into findings
• Name their primary strengths and weaknesses for entrepreneurship.
• Provide and receive constructive feedback and incorporate it into their development process.
Soft-skills learning outcomes
Discipline & persistence
Listening & working with a common purpose
Critical thinking and problem solving
Teamwork and Communication
Self-awareness and emotional intelligence
Treating others with care and respect
Students performance in the seminar will be evaluated mainly on the basis of their practical work which they will submit to the course director
The various modules will be assessed as follows and each will make up 25 % of the grade for the course:
• onBOARD programme – Entrepreneurs assessed by the course leader on the basis of the entreprenurs entrepreneurship self-evaluation and start-up reflection (indv.), start-up ecosystem map (group), entrepreneur interview, start-up contact assessment
• Urban Challenge – Entrepreneurs assessed by both the partner and the course leader on the development and quality of the solution they create to address the problem (teams) in two parts (i) preliminary researcher, (ii) final result
• Customer Forensics – Entrepreneurs assessed by the course leader on the basis of the individual student’s ability to (i) secure interviews with candidates that fit their target market profile or are key influencers, (ii) obtain and document key information and insights, and (iii) to be able to convert this into meaning for their idea
• State of the Market, and Half Time Report
Seminar / lecture(s)
Online learning component
Project with external client / partner
Guest lecture (s)
Excursion / site visit
Strategy games / competitions
Programme grande école