Market Research and Intelligence

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGFE MKT 5801

Niveau

M2

Semestre

Fall

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

2.5

Heures programmées

30

Charge de travail

50

Coordonnateur(s)

Département

  • Management, Marketing et Stratégie

Acquis d'apprentissage

To understand the concepts and methodologies used for marketing research. At the end of this course, students will be able to identify opportunities for marketing research and use the appropriate tools and methodology. They will be able to conduct any type of research and present findings to a company.

Contenu

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills

Prérequis

Bases du Marketing et des statistiques

Evaluation

Class participation : 10%
Quiz : 40%
Project presentation: 50%

Approches pédagogiques

Lectures, case studies, student research project, presentations.

Programme

Programme grande école,Master of Science

Fiche mise à jour le 31/05/2017