Code
MPYF PRO 6430
Level
M2
Field
Projet et gestion de projets
Language
Français/French
ECTS Credits
3
Class hours
14
Total student load
60
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Ce module est dédié à un challenge réalisé sur une problématique complexe du monde professionnel en rapport avec la thématique de la formation. L’objectif est de mettre les étudiants en situation réelle. Les jours de challenge sont dédiés à la réalisation, en groupe, d’une mission professionnelle. La restitution des travaux se fait le dernier jour sous forme orale à partir des supports écrits qui auront été réalisés.
Ce challenge intègre les dimensions DD&RS en plaçant systématiquement la recherche d’un impact sociétal positif dans les missions professionnelles confiées par les entreprises partenaires, amenant les étudiants à développer des solutions marketing qui concilient performance économique et responsabilité environnementale et sociale. Les équipes sont encouragées à questionner l’éthique des données, la sobriété numérique et l’inclusion dans leurs recommandations stratégiques, en cohérence avec les attentes des parties prenantes et les enjeux de transformation durable des organisations.
Learning goals/Programme objectives
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.2 - Explore solutions, decisions, and their relative and absolute impacts
- 2.4 - Implement a plan, prepare for changes, and measure the success of actions with regard to strategy and stakeholder
- 4.3 - Apply cross-disciplinary management approaches and tools effectively and judiciously
- 4.4 - Evaluate the use of cross-disciplinary management approaches and tools
Rubrics
•Mise en pratique de connaissances acquises jusqu'à date dans la formation
•Initiation à l'environnement une mission professionnelle complexe
Content : structure and schedule
1- Présentation de la mission professionnelle
2- Coaching des équipes d'étudiants pour résoudre la mission
3- Restitution orale
Sustainable Development Goals
Education de qualité (4)
Travail décent et croissance économique (8)
Industrie, innovation et infrastructure (9)
Number of SDG's addressed among the 17
3
Learning delivery
Mixte
Pedagogical methods
1- Mise en situation dans le contexte de l'entreprise
2- Étude de cas réel
3- Ateliers par équipes
4- Reporting via les soutenances
Evaluation and grading system and catch up exams
The current academic regulations serve as the reference document.
If the final grade for a module is below 10 out of 20, a resit will be organized and will count for 100% of the final grade.
Any assignment submitted after the deadline will receive a grade of 0.
Grades may be adjusted individually based on participation, including unexcused lateness or absences, classroom behavior, etc., in the form of bonus or penalty points.
Punctuality and attendance are integral to the shared learning environment. They reflect respect for the instructors’ work, the group dynamic, the school’s standards, and the professional attitude expected of students.
Any unexcused absence for a half-day of class will result in a one-point deduction from the final grade of the relevant module. This penalty may also apply to any unexcused lateness. In cases of repeated lateness or absences, the number of points deducted may be increased to ensure the smooth running of the course.
Module Policies
The current academic regulations serve as the reference document.
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office or by videoconference by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● No delay is tolerated. Attendance will be declared on Moodle via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Keywords
Marketing, Digital, Mission, Conseil.