Code
MGYF STR 5924
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Today, the world is talking about uberization, platforms, network effects... These are trendy terms that are popular in management and business literature and appear prominently on many CEOs’ agendas. Yet, at the same time, there is little concrete literature on how to develop platform strategies and platform-based business models.
Uber, Airbnb, Amazon, Salesforce, Apple, Google—these companies all disrupted their markets at the time of their launch. Today, they are leaders in their respective sectors or platform domains. What is the secret behind their success?
Newcomers are now replacing market leaders faster than ever before, as entire industries are being transformed. We are in the midst of a drastic shift in business models—driven by digital technologies, ecosystems and communities, and by a generation of connected users who want to participate in social innovation to create a better world.
Ecosystems have become the new corporate battleground, and it has now become essential to learn how to orchestrate these meta-organizations to foster collective innovation and value creation.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
Learning objectives/Intended learning outcomes
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.3 - Identify optimal solution(s) and priorities toward implementation
- 2.4 - Implement a plan, prepare for changes, and measure the success of actions with regard to strategy and stakeholder
Rubrics
Compétences centrales :
- Analyse Stratégique
- Conception et Modélisation de Plateformes
- Gestion des Partenariats et Alliances
- Marketing Digital
- Analyse des Données et Gestion de la Performance
- Connaissance des Technologies Numériques
- Compréhension des systèmes complexes adaptatifs
Compétences douces :
- Pensée Critique et Analytique
- Créativité
- Collaboration et Travail en Équipe
- Intelligence relationnelle
- Agilité et Adaptabilité
Core Competencies:
Strategic Analysis
Platform Design and Modeling
Partnership and Alliance Management
Digital Marketing
Data Analytics and Performance Management
Knowledge of Digital Technologies
Understanding of Complex Adaptive Systems
Soft Skills:
Critical and Analytical Thinking
Creativity
Collaboration and Teamwork
Emotional and Social Intelligence
Agility and Adaptability
Content : structure and schedule
The seminar has two main objectives:
To provide an overview of essential theoretical foundations in the domains of platforms, ecosystems, and communities.
To expose students to a structured and practical approach to designing an effective and sustainable ecosystem model based on a platform structure.
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Goal 4: Quality Education
Goal 9: Industry, Innovation and Infrastructure
Number of SDG's addressed among the 17
2
Learning delivery
Mixte
Pedagogical methods
Séminaire / conférence(s) : Oui
Etude(s) de cas : Oui
Présentation(s) orale(s) : Oui
Composante d'apprentissage en ligne : Oui
Débat : Oui
Evaluation and grading system and catch up exams
Continuous Assessment: 50% (theoretical and practical exercises)
Final Exam (CF): 50% (case study or studies)
Individual Evaluation: 60% (involvement and participation account for 10% of the individual grade)
CF2 – Practical Case
CF2 Resit: In the event of a non-validation of CF2, an extension of the academic period may be granted by the academic board. The score is capped at 10/20.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
Learners are expected to strictly adhere to the class schedule provided in their timetable.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
Each half-day of unexcused absence or lateness will result in a penalty of -1 point on the final course grade.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Keywords
Platform-based ecosytems, strategy, network effects, collective innovation, disruption, business models.