Code
MGYF STR 5924
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Today, the world is talking about uberization, platforms, network effects... These are trendy terms that are popular in management and business literature and appear prominently on many CEOs’ agendas. Yet, at the same time, there is little concrete literature on how to develop platform strategies and platform-based business models.
Uber, Airbnb, Amazon, Salesforce, Apple, Google—these companies all disrupted their markets at the time of their launch. Today, they are leaders in their respective sectors or platform domains. What is the secret behind their success?
Newcomers are now replacing market leaders faster than ever before, as entire industries are being transformed. We are in the midst of a drastic shift in business models—driven by digital technologies, ecosystems and communities, and by a generation of connected users who want to participate in social innovation to create a better world.
Ecosystems have become the new corporate battleground, and it has now become essential to learn how to orchestrate these meta-organizations to foster collective innovation and value creation.
Learning objectives/Intended learning outcomes
- 5.3 - Bring together and engage internal and external stakeholders in order to develop an internal and external network conducive to the strategic development of the organisation, while ensuring that interactions between management and the various operati
Rubrics
Compétences centrales / Core Competencies:
- Compréhension des systèmes complexes adaptatifs / Understanding of Complex Adaptive Systems
- Analyse Stratégique Avancée / Advanced Strategic Analysis
- Conception et Modélisation de Plateformes / Platform Design and Modeling
- Gestion des Partenariats, Alliances et Stratégies Collectives / Partnership, Collective Strategies, and Alliance Management
Compétences Douces / Soft Skills:
- Sens Critique / Critical Thinking
- Créativité / Creativity
- Travail en Equipe / Teamwork
Content : structure and schedule
Session 1. Community and Network Strategies: concepts, theories, models + Mini Case Studies
Session 2. Collective Strategies: concepts, theories, models + Mini Case Studies Session
3-4. Platform Strategy: concepts, theories, models + Mini Case Studies
Session 5-6. Complex Adaptive Systems and Ecosystemic Strategies: Concepts (Cooperation, Collaboration, Co-adaptation, and Coevolution), Theories (ESA; Dynamic Capabilities, etc.), models + Mini Case Studies
Session 7-8. A structured and practical approach to designing effective and sustainable ecosystem models based on a platform structure
Sustainable Development Goals
Industrie, Innovation et Infrastructure (9)
Number of SDG's addressed among the 17
1
Learning delivery
synchrone
Pedagogical methods
Seminaires / Lectures
Etudes de Cas / Case Studies
Eléments d'étude en ligne / Online Learning Component
Débats / Debates
Evaluation and grading system and catch up exams
Continuous assessment: 40% group case studies
Final exam (CF): 60% individual evaluation (Theory questions / Mini case study)
The final grade may be adjusted based on individual participation (lateness, unexcused absences, etc.).
Resit (CF2): Theory questions / Mini case study. The grade is capped at 10/20.
In the event of failure to pass the resit (CF2), an extension of studies may be granted by the academic board.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
Learners are expected to strictly adhere to the class schedule provided in their timetable.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
Each half-day of unexcused absence or lateness will result in a penalty of -1 point on the final course grade.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Moore (1996). The death of competition: leadership and strategy in the age of business ecosystems. HarperCollins.
Iansiti & Levien (2004). The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability. Harvard Business Press.
Letaifa, S. B., Gratacap, A., & Isckia, T. (2013). Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence?. De Boeck Superieur.
Skilton (2016). Building digital ecosystem architectures: A guide to enterprise architecting digital technologies in the digital enterprise. Springer.
Skilton. (2016). Building Digital Ecosystem Architectures: A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise. Alan Brown and Mark Thompson Editors.
Parker et al. (2016). Platform Revolution: How Networked markets are transforming the economy and how to make them work for you. Norton & Company.
Reillier & Reillier (2018), Platform Strategy: Libérer le potentiel des communautés et des réseaux pour accélérer votre croissance. Dunod.
Kabir (2019), Knowledge-Based Social Entrepreneurship: understanding knowledge economy, innovation, and the future of social entrepreneurship. Palgrave Macmillan.
Keywords
Communautés; Réseaux; Plateformes; Ecosystèmes; Systèmes Complexes; Effets de Réseau; / Communities; Networks; Platforms; Ecosytems, Complex Systems; Network Effects