Intercultural management

Catalogue des cours de Institut Mines-Télécom Business School

Code

MUFF MAN 2206

Niveau

L2

Semestre

Fall

Domaine

Management

Langue

Anglais/English

Crédits ECTS

1

Heures programmées

15

Charge de travail

30

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie

Equipe pédagogique

Acquis d'apprentissage

Select and use relevant information
Adapt one’s response according to the situation
Demonstrate a degree of creativity in one’s responses
Understand how communication is defined by different cultures
Make cultural strategic decision
Select the appropriate management style in a rich cultural environment
Develop skills in analysing marketing challenges and opportunities

Contenu

The benefits of international markets
The scope of the international marketing task
The increasing importance of global awareness
The progression of becoming a global marketer

Prérequis

HUM 2202 Geopolitics, International affairs and governance MAN 2202 Negociation HUM 2201 Business ethics ECO 2201 Macroeconomics

Evaluation

• Oral individual
Group presentation 40%
• Group
Final paper 60%

Approches pédagogiques

PPT presentations, individual and group work, class discussions and presentations,
Active participation of the students and cross-cultural experience.

Programme

Programme Bachelor

Fiche mise à jour le 08/12/2020