E-business website management and digital marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

MUFF STR 2203

Niveau

L2

Semestre

Fall

Domaine

Stratégie

Langue

Anglais/English

Crédits ECTS

2

Heures programmées

18

Charge de travail

50

Coordonnateur(s)

Département

  • Programmes

Equipe pédagogique

Acquis d'apprentissage

This course offers a comprehensive introduction to the theory and practice of e-business
management. It brings an international approach and a good balance between the technical
and managerial topics of this subject. In addition, it provides comprehensive, practical
guidance on how companies can get the most out of digital media to meet their business
goals.

Contenu

 Online Research Methodologies
 Step-by-Step Guide to UX Design
 Step-by-Step Guide to Building a Website
 Step-by-Step Guide to Implementing a CRM Strategy

Prérequis

ICT 1201 Atelier multimédia 1 ICT 1202 Atelier multimédia 2 ICT 2201 The knowledge and information Society ECO 1201 Micro economics

Evaluation

 Class participation: 50 %
 Written assignment in the form of a journal: 50%

Approches pédagogiques

TEDx Talks and Problems Solving

Programme

Programme Bachelor

Fiche mise à jour le 25/04/2019