E-business website management and digital marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

MUFF STR 2203

Niveau

L2

Semestre

Fall

Domaine

Stratégie

Langue

Anglais/English

Crédits ECTS

2

Heures programmées

18

Charge de travail

50

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie

Equipe pédagogique

Acquis d'apprentissage

Know different type of project management (V Cycle and Agility methodology)
Lead a brainstorming - Collective intelligence
Pitch a project - Convince efficiently and get a budget to manage a project
Design a project : Collect, Understand and prioritize the need
Be able to lead a metting with Key Users and IT teams
Build a roadmap / efficient and visual project planning (including sprint, team, tasks, etc.)
Coordinate different teams
Lead a change management
Follow my product with KPIs
Use some Agile tools (Ice breaker, ROTI, etc.)

Prérequis

ICT 1201 Atelier multimédia 1 ICT 1202 Atelier multimédia 2 ICT 2201 The knowledge and information Society ECO 1201 Micro economics

Evaluation

 Class participation: 50 %
 Written assignment in the form of a journal: 50%

Programme

Programme Bachelor

Fiche mise à jour le 08/12/2020