Business and Service Marketing

Acquis d'apprentissage

IMM-1-1 : Master techniques used in business management (accounting, marketing, human resources, law, etc.) and be able to combine them to create or develop a business

Contenu

Develop fundamental skills while training future managers to be open, pro-active and capable of integrating technological fields into their management decision-making

Prérequis

Fundamentals/Principles of Marketing

Evaluation

Quizzes, presentations and final written exams

Approches pédagogiques

Lectures, case work and sharing of business experiences and anecdotes from consumer and b2b industries; Swatch, Motorola, Airlines.

Programme

Programme grande école