MGFE MKT 4401
IMM-1-1 : Master techniques used in business management (accounting, marketing, human resources, law, etc.) and be able to combine them to create or develop a business
Develop fundamental skills while training future managers to be open, pro-active and capable of integrating technological fields into their management decision-making
Fundamentals/Principles of Marketing
Quizzes, presentations and final written exams
Lectures, case work and sharing of business experiences and anecdotes from consumer and b2b industries; Swatch, Motorola, Airlines.
Programme grande école