IDEE: Design numérique: culture et enjeux

Catalog of Institut Mines-Télécom Business School courses

Code

MGFF MAN 5110

Level

M2

Field

Management

Language

Français/French

ECTS Credits

2

Class hours

18

Program Manager(s)

Department

  • Management, Marketing et Stratégie

Educational team

Introduction to the module

Ce module propose une mise en perspective critique et culturelle du design, depuis la naissance de la discipline dans la seconde moitié du XIXe siècle jusqu’aux pratiques contemporaines du design numérique.

Il vise à dépasser une vision réductrice du design limitée à des considérations esthétiques, pour en interroger les enjeux fondamentaux : la capacité du design à rendre une situation, un objet ou un service à la fois praticable et habitable. Le cours met l’accent sur la compréhension de l’utilisateur, de ses usages et de son contexte, ainsi que sur le rôle du design dans l’innovation numérique et les transformations sociétales contemporaines.

À l’issue du module, les apprenants seront capables de :
- mobiliser des repères de culture générale sur l’histoire et les courants du design ;
- comprendre les enjeux historiques, culturels et contemporains du design ;
- analyser le rôle du design dans l’innovation numérique ;
- intégrer la compréhension des usages et des utilisateurs dans une démarche de conception ;
- situer leurs choix de design dans un cadre critique et argumenté, en lien avec leur projet Fil Rouge.

Learning objectives/Intended learning outcomes

  • 2.1 - Develop a critical awareness of highly specialised knowledge, some of which is at the forefront of knowledge, with a view to formulating innovative contributions to complex issues, in line with the strategic plan of organisations and with scientific
  • 2.3 - Conduct a reflective and detached analysis that takes into account the challenges, issues and complexity of a request or situation in order to propose appropriate and/or innovative solutions in line with regulatory developments.
  • 5.1 - Monitor global and systemic changes in ecosystems in an international environment with a view to anticipating possible transformations and innovations and proposing proactive and proportionate responses to the major issues and challenges ahead.
  • 5.2 - Lead or co-lead the development of an innovative, meaningful strategic vision, drawing on the potential of digital intelligence, within a set of identified constraints, to create the conditions for sustainable performance.

Content : structure and schedule

Histoire et culture du design
- Naissance du design au XIXe siècle
- Principaux courants du design objet, graphique et numérique

Design, usages et expérience utilisateur
- Compréhension de l’utilisateur et de son contexte
- UX, UI et Design Thinking

Design et innovation numérique
- Rôle du design dans les transformations numériques
- Design graphique et conception éditoriale

Mise en perspective critique
- Praticabilité et habitabilité
- Analyse des choix de design appliqués au projet Fil Rouge

Sustainable Development Goals

ODD 4 – Éducation de qualité
Le module développe une culture critique du numérique et des compétences analytiques sur les usages et les impacts du design.

ODD 9 – Industrie, innovation et infrastructure
Il interroge le rôle du design numérique dans l’innovation technologique et organisationnelle.

ODD 12 – Consommation et production responsables
La réflexion sur les usages numériques responsables favorise une conception plus soutenable des dispositifs digitaux.

Number of SDG's addressed among the 17

3

Learning delivery

synchrone

Pedagogical methods

- Apports théoriques
- Rencontres avec des professionnels du design
- Prise de notes individuelle et collective via un outil collaboratif (Padlet)
- Construction d’une archive collective des savoirs

Evaluation and grading system and catch up exams

CF1 – Contrôle final principal
L’évaluation repose sur trois composantes :

- 30 % (individuel) : Rédaction d’un essai illustré (3000 à 5000 signes) portant sur une notion abordée en cours. L’usage de l’IA générative est strictement encadré et doit être documenté.
- 30 % (individuel) : Participation à la prise de notes sur l’outil collaboratif en ligne.
- 40 % (collectif) : Qualité des pages de notes produites par l’ensemble du groupe.

CF1 = 100 % de la note finale

CF2 – Contrôle final de rattrapage

En cas d’échec au CF1, le rattrapage prend la forme d’un devoir individuel écrit réalisé individuellement à domicile :
- essai critique équivalent
- noté à 100 %

Module Policies

Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.

Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.

Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.

Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.

Keywords

Design numérique ; Culture du design ; UX ; UI ; Design Thinking ; Innovation ; Usages ; Expérience utilisateur