Code
MGYF STR 5921
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
This seminar is part of the core curriculum. The aim of this seminar is to review the fundamentals of strategic management and innovation management.
The objective of this seminar is to allow students to consolidate the foundations acquired in the 1st and 2nd year in order to be operational in the company from the beginning of their apprenticeship.
This will include enabling students to develop a holistic vision and a detailed understanding of the issues facing companies.
Rubrics
A l'issue de ce cours, les étudiants seront capables de :
• Expliquer les concepts, principes et pratiques de base associés à la stratégie et à l'innovation, à la formulation et à la mise en œuvre de la stratégie.
• Comprendre les décisions stratégiques que prennent les organisations, y compris dans le domaine de l'innovation, et avoir une capacité à effectuer des analyses stratégiques.
• Intégrer et appliquer les connaissances acquises dans les modules à l'analyse et à la formulation de stratégies, y compris la stratégie d'innovation dans des perspectives holistiques et multifonctionnelles.
• Analyser et évaluer de manière critique les situations réelles de l'entreprise et développer des solutions créatives, en utilisant une perspective de gestion stratégique.
• Réaliser et présenter (oralement) une analyse commerciale crédible.
By the end of the course, students will be able to:
- Explain the fundamental concepts, principles, and practices related to strategy and innovation, including strategy formulation and implementation.
- Understand strategic decisions made by organizations — including those in the field of innovation — and perform strategic analysis.
- Integrate and apply acquired knowledge from different modules to the analysis and formulation of strategies, including innovation strategy, from a holistic and cross-functional perspective.
- Analyze and critically evaluate real business situations and develop creative solutions using a strategic management lens.
- Produce and present (orally) a credible business analysis.
Content : structure and schedule
1. Strategic Management and Corporate Finance
The first module addresses the strategic management process and concepts: value and vision, corporate mission and goals, the role of governance and stakeholder management, and strategic fit.
- External analysis: Porter's Five Forces industry model, PESTEL analysis, building an environmentally aware organization
- Internal analysis: Value chain analysis, resource-based view (RBV) of the firm, business performance evaluation, and corporate finance considerations.
2. Strategic Management of Technology and Innovation
The second module focuses on the strategic management of technology and innovation. It introduces students to key concepts in technological innovation and raises awareness of the challenges and opportunities faced by both small and large firms in this domain. Topics include:
- The importance of innovation
- Technology and innovation management
- R&D and intellectual property
- Collective strategies via partnerships, networks, and ecosystems
- Product and service development
- Commercialization of research
- Entrepreneurship and venture creation
3. Project Management
The third module covers the knowledge, skills, tools, and techniques required to successfully manage projects across the full project life cycle, including:
- Meeting project objectives
- The Devil’s Quadrant
- Key elements of successful project management (activities, milestones, deliverables, deadlines)
- Maintaining positive operating cash flow
- Risk mitigation strategies and operational alignment
- It also introduces the Agile methodology and its philosophy.
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Goal 4: Quality Education
Goal 9: Industry, Innovation and Infrastructure
Number of SDG's addressed among the 17
2
Learning delivery
Mixte
Pedagogical methods
Seminar / lecture(s): Yes
Case study(ies): Yes
Practical work : Yes
Presentation(s): Yes
Online learning component: Yes
Mentoring: Yes
Learning journey: No
Strategy games / competitions: No
Debate(s): Yes
Evaluation and grading system and catch up exams
Continuous Assessment: 50% (theoretical and practical exercises)
Final Exam (CF): 50% (course-related questions and mini case studies)
Individual Evaluation: 60% (involvement and participation will account for 10% of the individual grade)
CF2 Resit: In the event of failing CF2, the academic board may grant an extension of studies. The resit grade is capped at 10/20.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
Learners are expected to strictly adhere to the class schedule provided in their timetable.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
Each half-day of unexcused absence or lateness will result in a penalty of -1 point on the final course grade.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
- Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: Theory & cases: An integrated approach. Cengage Learning.
- Trott, P. (2008). Innovation management and new product development. Pearson education.
Keywords
Stratégy, diagnostic, innovation, digital innovation and digital technologies,
Prerequisites
Completion of a Strategic Management course, particularly with prior knowledge of Porter’s framework and associated tools (diagnosis, Five Forces, Value Chain).