Code
MGYF STR 5921
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
This intensive course is structured around three fundamental pillars of modern management: corporate strategy, technological innovation management, and project management. Students will first explore strategic vision, competitive analysis, and corporate finance concepts to create sustainable organizations. They will then delve into innovation management (R&D, intellectual property, ecosystems) to understand how to transform research into commercial value. Finally, the project management component will provide the methodological tools (Agile methods, risk management) essential for leading complex initiatives and ensuring the operational alignment of projects.
The overall objective of the course is to master the strategic integration of finance, technological innovation, and project management to design resilient and scalable business strategies in a VUCA context.
Learning objectives/Intended learning outcomes
- 5.1 - Monitor global and systemic changes in ecosystems in an international environment with a view to anticipating possible transformations and innovations and proposing proactive and proportionate responses to the major issues and challenges ahead.
Rubrics
A l'issue de ce cours, les étudiants seront capables de :
• Expliquer les concepts, principes et pratiques de base associés à la stratégie et à l'innovation, à la formulation et à la mise en œuvre de la stratégie.
• Comprendre les décisions stratégiques que prennent les organisations, y compris dans le domaine de l'innovation, et avoir une capacité à effectuer des analyses stratégiques.
• Intégrer et appliquer les connaissances acquises dans les modules à l'analyse et à la formulation de stratégies, y compris la stratégie d'innovation dans des perspectives holistiques et multifonctionnelles.
• Analyser et évaluer de manière critique les situations réelles de l'entreprise et développer des solutions créatives, en utilisant une perspective de gestion stratégique.
• Réaliser et présenter (oralement) une analyse commerciale crédible.
By the end of the course, students will be able to:
- Explain the fundamental concepts, principles, and practices related to strategy and innovation, including strategy formulation and implementation.
- Understand strategic decisions made by organizations — including those in the field of innovation — and perform strategic analysis.
- Integrate and apply acquired knowledge from different modules to the analysis and formulation of strategies, including innovation strategy, from a holistic and cross-functional perspective.
- Analyze and critically evaluate real business situations and develop creative solutions using a strategic management lens.
- Produce and present (orally) a credible business analysis.
Content : structure and schedule
1. Strategic Management and Corporate Finance
The first module addresses the strategic management process and concepts: value and vision, corporate mission and goals, the role of governance and stakeholder management, and strategic fit.
- External analysis: Porter's Five Forces industry model, PESTEL analysis, building an environmentally aware organization
- Internal analysis: Value chain analysis, resource-based view (RBV) of the firm, business performance evaluation, and corporate finance considerations.
-> ODD 8.2
2. Strategic Management of Technology and Innovation
The second module focuses on the strategic management of technology and innovation. It introduces students to key concepts in technological innovation and raises awareness of the challenges and opportunities faced by both small and large firms in this domain. Topics include:
- The importance of innovation
- Technology and innovation management
- R&D and intellectual property
- Collective strategies via partnerships, networks, and ecosystems
- Product and service development
- Commercialization of research
- Entrepreneurship and venture creation
-> ODD 9.5
3. Project Management
The third module covers the knowledge, skills, tools, and techniques required to successfully manage projects across the full project life cycle, including:
- Meeting project objectives
- The Devil’s Quadrant
- Key elements of successful project management (activities, milestones, deliverables, deadlines)
- Maintaining positive operating cash flow
- Risk mitigation strategies and operational alignment
- It also introduces the Agile methodology and its philosophy.
-> ODD 9.a
Sustainable Development Goals
ODD 8 & 9
SDGs 8 & 9
Sustainable Development Goal 8 promotes sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. This module specifically explores the levers that enable a company to generate sustainable growth and balanced long-term value creation.
Corporate strategy and finance are at the heart of responsible economic performance, based not only on profitability but also on social and environmental responsibility.
Strategic analysis tools (PESTEL, Porter’s Five Forces, value chain) help identify the factors of sustainable competitiveness by integrating environmental and social dimensions into value creation.
The explicit link with corporate governance and stakeholder management promotes managerial practices that foster a fair and inclusive work environment, in line with Target 8.2 (“Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation”).
Mastering corporate finance develops a management approach focused on sustainable growth, supported by performance indicators that integrate economic and social sustainability.
In sum, this module supports SDG 8 by training students to design strategies that balance competitiveness, productivity, and social responsibility — laying the foundations for a sustainable and inclusive economy.
Justification for SDG 9 – Strategic Management of Technology and Innovation
Sustainable Development Goal 9 aims to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. This module directly aligns with these aims, as it places technology, research, and innovation at the core of organizational performance and transformation.
Research & Development, intellectual property, and innovation management represent concrete levers of SDG 9, especially Target 9.5 (“Enhance scientific research and upgrade the technological capabilities of industrial sectors”).
By studying technological entrepreneurship, research commercialization, and innovation ecosystems, students explore how companies contribute to sustainable industrialization rooted in collaboration and green innovation.
Concepts such as collective strategies, co-innovation, and networks promote the creation of ecosystems capable of addressing technical and societal challenges, contributing to an economy based on shared value creation and resilient infrastructure.
Thus, the module on innovation management directly supports SDG 9 by equipping future professionals with the ability to develop technologies and business models that advance smart, sustainable, and inclusive industrialization.
Number of SDG's addressed among the 17
2
Learning delivery
Mixte
Pedagogical methods
Seminar / lecture(s): Yes
Case study(ies): Yes
Practical work : Yes
Presentation(s): Yes
Online learning component: Yes
Mentoring: Yes
Learning journey: No
Strategy games / competitions: No
Debate(s): Yes
Evaluation and grading system and catch up exams
Group assessment: 40% Case studies
Individual Assessment: 60% (Theory questions / Mini case study)
The final grade may be adjusted based on individual participation (lateness, unexcused absences, etc.).
Resit (CF2): Theory questions / Mini case study. The grade is capped at 10/20.
In the event of failure to pass the resit (CF2), an extension of studies may be granted by the academic board.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
Learners are expected to strictly adhere to the class schedule provided in their timetable.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
Each half-day of unexcused absence or lateness will result in a penalty of -1 point on the final course grade.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons.
Palepu, K. G., Healy, P. M., Wright, S., Bradbury, M., & Coulton, J. (2020). Business analysis and valuation: Using financial statements. Cengage AU.
Keywords
Sectoral Analysis, Innovation Dynamics, Financial Strategy, Organisational Change, Competitive Advantage, Technological Evolution, Comparative-Historic Analysis, Strategic Investment, Industrial Organisation, Cross-Sector Comparison.
Prerequisites
Completion of a Strategic Management course, particularly with prior knowledge of Porter’s framework and associated tools (diagnosis, Five Forces, Value Chain).